GTM Research Study: Environmental Sustainability Expected to Have a Direct Effect on Customer Relationships Within Three Years

Emily — Wed, 21 Oct 2009 15:06:36 +0000

A recent survey conducted by GTM Research on 74 supply chain executives had some surprising results. Interestingly, sustainability is not at the top of the list of priorities – it falls in the middle of the pack. Companies are still investing in this area though, and the quest for energy efficiency is more popular than any other sustainable supply chain activity this year. Three fourths of respondants feel that their company’s environmental stance will have a direct effect on customer relationships within three years. Approximately one third feel it is a issue with customers today.

The below chart from GTM Research shows what their respondants believe will be the most influential supply chain activities in the next 12 months, for industry leaders and laggards:

Source: GTM Research

To read more on the study findings, please read the press release from GTM Research. SupplyChainBrain also has a nice summary of the findings on their website.

Supply Chain Visibility Best Practices » Supply chain priorities

GTM Research Study: Environmental Sustainability Expected to Have a Direct Effect on Customer Relationships Within Three Years